COCONUT, BLACKBERRY, STRAWBERRY | THEIR EFFECT ON COLORS AND EMOTIONS
Colors and scents have a direct impact on our mood, and this affects our overall well-being. This effect begins in childhood and continues throughout life.
Today, "fruit and berry" themed colors and scents are particularly popular. This trend is evident in many areas, including fashion, cosmetics, and personal care products.
Fruits like coconut, strawberry, blackberry, and blueberry attract attention not only with their flavors but also with their evocative association with summer. These fruits are an important source of inspiration in today's fashion and cosmetics world.
For example, lipsticks and eyeshadows in various blackberry shades are frequently seen in makeup trends. In fashion, new trend colors like “Pink Peacock” are being discussed. Light summer dresses and accessories in strong fruit tones support a free-spirited style with different combinations.
These colors can be combined with classic tones like black and white or with each other; the important thing is that they create personal pleasure and a positive mood.
Bübchen has also been inspired by this fruit trend and has developed a new personal care line for girls. This line aims to support children in their growth process in a modern and trend-oriented way, while also offering skin and hair care for mothers and older siblings.
FRAGRANCE EXPERT CONFIRMS | THE EFFECT OF FRUIT SCENTS AND COLORS ON MOOD
The fragrance expert confirms that a fruity scent, when used with magenta and red colors, creates a positive mood. Not only colors, but also berry scents have a positive effect on our emotions.
Frank Rittler works as a master perfumer at KEVA Fine Perfumery Kreation in Amsterdam. In an interview with Bübchen, he explains the effect of scents on well-being and why some scents leave lasting impressions in our memory throughout life.
These views are based on sensory perception, olfactory memory, and emotional interaction, and are particularly important in terms of perfume science and psychological scent effects.
Mr. Rittler, how do scents affect our well-being?
Humans are shaped by scents from childhood and remember them throughout their lives. This is not equally true for other sensory stimuli: what we see, hear, and feel is only recorded if our brain finds it interesting or important; otherwise, it is forgotten over time.
However, the sense of smell is directly connected to the brain's limbic system. In the limbic system, scent perceptions are stored together with emotions and feelings — whether we want them to be or not.
Therefore, even years or decades later, we can associate a scent with a person or an event. If a scent reminds us of a pleasant memory, it makes us feel better and more comfortable.
This also reveals a very strong effect in terms of the connection between scent and emotions, emotional memory, and the psychology of feeling good.
Why do people perceive scents differently? | Scent preferences and emotional memory
Why do people perceive scents differently? Why do some love fruity scents, while others prefer sweet or sharper scents?
The reason is that people start with a "scent-free beginning" when they are born. In other words, olfactory memory has not yet formed for newborns. After birth, the scent learning process begins, and the individual gradually creates their own scent world.
Scents experienced in the first months of life greatly influence future scent preferences. The first scents experienced are usually vanilla aromas, because breast milk also contains aromatic notes similar to vanilla.
After this, an individual's dietary habits, geographical environment, ethnic origin, and even cultural and religious factors play an important role in shaping scent perception.
As a result, scent preferences are a personal perception shaped by an individual's life experiences and developed through emotional memory, environmental influences, and cultural habits.
DO WHITE-SCENTED FRUIT AROMAS AFFECT OUR MOOD? | THE RELATIONSHIP BETWEEN EMOTION AND SCENT
Do scents like strawberry and berry have a special effect on our mood? Can such fruity scents make people happier and more cheerful?
According to research, floral and fruity scent notes are perceived more positively by many people. This is because these scents generally evoke pleasant memories such as summer, holidays, and warmth. This creates a strong effect in terms of the relationship between emotion and scent.
Furthermore, this effect can be enhanced when these scents are considered together with specific colors. For example:
- The color red is associated with energy, vitality, happiness, creativity, motivation, and positive emotions.
- The color magenta is linked to feelings such as well-being, sincerity, self-esteem, and tolerance.
Therefore, a fruity scent, when combined with colors like red and magenta, can create a more cheerful and positive mood in people.
DO WE PERCEIVE SCENTS MORE INTENSELY IN THE SHOWER? | SCENT PERCEPTION WHILE SHOWERING
Do we perceive scents differently or more intensely when showering? What is the reason for this?
Yes, we generally perceive scents much more strongly and intensely during a shower. For example, the effect of a scent in the shower is much more pronounced compared to handwashing.
The main reason for this is that showering mostly takes place in a small, enclosed space. Thanks to the steam generated by hot water and the large surface area of the foam, scent molecules spread much better into the environment. This is called scent diffusion.
Additionally, hot water accelerates the release of scent molecules into the air, which leads to a more intense perception of scent in the shower.
As a result, the scent experience during a shower becomes much stronger and more impactful than in daily life, due to the enclosed environment and the effect of temperature.
Frank Rittler is a fragrance expert (duftexperte) also known by his nickname "The Nose." He was born in 1969 in Höxter/Weserbergland, Germany.
After school, he began training as a chemical laboratory technician at Symrise in 1985. He then entered the world of fragrances by training as a perfumer and professionally pursued perfume design.
After working for Symrise for 15 years, he spent 6 years in Asia and South America, then became one of the six perfumers working at Henkel's Fragrance Center in Krefeld.
In 2007, he founded MagnifiScent to work on specific customer requests. Today, Frank Rittler leads the Fine Perfumery creative team in Amsterdam as a master perfumer at KEVA.
Frank Rittler is an important expert in fragrance design and sensory fragrance development with international experience.