Cookie Policy

As Transmed Gıda Sanayi ve Ticaret Anonim Şirketi ("Transmed"), we utilize cookies, pixels, GIFs, and similar technologies to enhance your experience during the sales processes of Bübchen branded products offered for sale through its buebchen.tr website ("Platform"). This Cookie Policy has been prepared in accordance with Article 10 of the Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles to be Followed in Fulfilling the Obligation to Inform.

This Cookie Policy explains the principles regarding the processing of personal data obtained automatically through the placement of cookies used on the Platform on your device. Transmed may cease using cookies on the Platform, change their types or functions, or add new cookies. Therefore, the provisions of this Cookie Policy may be changed at any time. The updated Cookie Policy becomes effective from the moment it is published on the Platform.

1. What are Cookies?

A cookie is a text file stored on the hard drive or in the browser folder when a website is visited. Through cookies, the aim is to make the service offered to visitors faster and more functional and to provide a personalized online environment. Visitors can determine and change their preferences regarding cookie usage. For cookies other than essential cookies used on the Platform, users' explicit consent is obtained, and they are provided with the opportunity to change their consent at any time.

2. Types of Cookies

2.1. Cookies by Purpose

Strictly Necessary Cookies: These are cookies necessary for navigating the Platform and using basic features such as accessing secure areas of the site. The storage of cart information and the completion of payment steps in e-commerce functions depend on these cookies.

Preference (Functional) Cookies: These are cookies that remember past selections made on the Platform (e.g., username, language preference).

Statistical (Performance) Cookies: These cookies provide anonymous, statistical data regarding the use of the Platform. Anonymized statistical cookies are not used to identify the user.

Marketing Cookies: These are cookies that allow advertisers to display advertisements based on the user's interests.

2.2. Cookies by Storage Period

Session Cookies: These are short-term cookies stored until the browser is closed or the session ends.

Persistent Cookies: These are cookies located on the drive until a deletion date specified by the user or a specific expiration date. According to the e-Privacy Directive, they cannot be longer than 12 months.

2.3. Cookies by Source

First-Party Cookies: These are cookies placed directly on the device by the Platform.

Third-Party Cookies: These are cookies placed by a third party, such as an advertiser or an analytics system.

3. Cookies Used on the Platform

Service Provider	Cookie Name	Cookie Purpose	Cookie Type	Duration
Applied Technologies Internet, Inc.	AT Internet	Analysis, Optimization, Customer Behavior Analysis	Strictly Necessary	6 Months
Google Ireland Limited	Google Tag Manager	Tag Management	Strictly Necessary	6-Month Periods
Usercentrics GmbH	Usercentrics CMP	Compliance with Legal Obligations, Consent Storage	Strictly Necessary	1 Year
Adform A/S	Adform	Analytics, Conversion Tracking, Optimization, Retargeting, Targeting	Marketing	13 Months
CBOT	CBOT	Chatbot Usage	Marketing	6-Month Periods
Google Ireland Limited	Conversion Linker	Connection with Other Tools, Conversion Tracking, Measurements, Remarketing	Marketing	6-Month Periods
Criteo SA	Criteo	Advertising, Marketing, Personalization, Retargeting	Marketing	13 Months
Google Ireland Limited	DoubleClick Floodlight	Analytics, Conversion Tracking, Marketing, Optimization	Marketing	6-Month Periods
Meta Platforms Ireland Ltd.	Facebook Pixel	Analytics, Marketing, Retargeting, Advertising, Conversion Tracking, Personalization	Marketing	720 Days
Google Ireland Limited	Google Ads Conversion	Advertising, Conversion Tracking	Marketing	6-Month Periods
Google Ireland Limited	Google Ads Remarketing	Remarketing, Advertising, Tracking User Actions	Marketing	6-Month Periods
Google Ireland Limited	Google Analytics	Marketing, Analytics	Marketing	6-Month Periods
Google LLC	Google Maps	Maps Displayed	Statistics, Preference	6-Month Periods
Google Ireland Limited	Google Maps Places	Authentication, Functionality	Statistics, Preference	6-Month Periods
Hotjar Limited	Hotjar	Analytics, Feedback	Marketing	365 Days
Microsoft Ireland Operations Limited	Microsoft Clarity	Optimization, Analytics	Marketing	13 Months
Vimeo.com, Inc.	Vimeo	Videos Displayed	Marketing	6-Month Periods
Google Ireland Limited	YouTube Video	Videos Displayed	Marketing, Preference	6-Month Periods

4. Purposes and Legal Grounds for Processing Personal Data

Your personal data collected through Technical/Mandatory Cookies is processed within the scope of KVKK Article 5/2 (c) ("Processing of personal data belonging to the parties of a contract is necessary, provided that it is directly related to the establishment or performance of the contract") or 5/2 (f) ("legitimate interest"). Functional, Performance/Analysis, and Marketing/Targeting cookies are processed with your explicit consent within the scope of KVKK Article 5/1.

5. Cookie Management

Users can prevent the Platform from processing their personal data through cookies and can delete previously stored cookies from their browser. Browser-based cookie management:

Google Chrome: Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data

Microsoft Edge: Settings > Cookies and site permissions

Safari (iOS): Settings > Safari > Block All Cookies

Safari (macOS): Preferences > Privacy > Manage Cookies

6. Transfer of Personal Data Processed Through Cookies

Your personal data, within the scope of our activities carried out with cookies, is transferred to our domestic suppliers for the purposes of service improvement, marketing activities, execution and auditing of business activities, and execution of goods/service procurement processes. If you consent to performance/analytical cookies, your data may be processed on servers abroad via Google Analytics. If you consent to targeting and advertising cookies, your personal data may also be transferred to our service providers located abroad. If you do not wish to consent to data transfer abroad, you can manage your consents through the cookie management tool.